Joseph & Alexander’s Founder Alana Sorokin Talks Sustainable Fashion

By | July 17, 2019
Alana Sorokin

The founder of Joseph & Alexander brand, Alana Sorokin, works tremendously towards building a sustainable world, with her recycled plastic swimwear collection.

Women Fitness President, Namita Nayyar, joins her to know more about her brand, its mission and how is reflects a part of her.
Namita Nayyar:

Being the founder of Joseph & Alexander brand, share with us your journey in the field of the fashion industry? Personal experience you would like to share?

Alana Sorokin:

The fashion industry is fast paced and every day I learn something new. From personal experience research is key. I was actually 6 months delayed in launching J&A due to research and finding the right partners to align the business with. We are sustainable fashion and although eco fashion is still fairly new it’s such an exciting time to be a part of this journey and growth. 

Alana Sorokin
Namita Nayyar:

The brand provides recycled plastic swimwear. What motivated you to create it? How can women contribute to prevent health hazards caused by plastic?

Alana Sorokin:

A lot of factors – having grown up by the beach I have always had a connection to the ocean, I watched the eye opening Netflix documentary A Plastic Ocean which was the catalyst for the way I thought about plastic. It was a natural decision to source plastic fabric for our swimwear –but more importantly what a great conversation starter for parents to educate their children when wearing our swimwear. 

Full Interview Continued On Next Page

All content on this site is copyright of Women Fitness and no part of any article found on this site may be reproduced without an express permission and highlighted, do follow link crediting http:// www.womenfitness.net/ or preferably the original page as the source. This interview is exclusive and taken by Namita Nayyar President womenfitness.net and should not be reproduced, copied or hosted in part or full anywhere without an express permission.

All Written Content Copyright © 2019 Women Fitness

Women Fitness